ABOUT HRH PRINCESS DANA FIRAS

“If we do not recognise our past, we will never realise our future potential.”

PHOTO © HRH PRINCESS DANA FIRAS 2022 

With roots in her beloved Kingdom of Jordan and wings now stretching across the globe, HRH is an essential voice in advancing a more engaged, inspired world to create a truly sustainable way forward.

Having achieved the highest levels of global designation for her work embedding understanding, respect and active investment into Cultural Heritage and Sustainability as vital dimensions of the economic and social fabric of nations including:

● UNESCO Goodwill Ambassador (from 06/2017) in recognition of her commitment to heritage protection and preservation as pillars for sustainable development, and her contribution to responsible tourism and community participation.

● Arab Heritage Person Award (2018) as the first woman and the first Jordanian to be selected for this award.

● World Monuments Fund (2019) Watch Award for her lifelong work in cultural heritage and advocacy for preservation as a stimulus for economic development.

● University of Coventry (2019) Honorary Doctorate in recognition of extensive contribution to sustainable development, responsible tourism, and cross-cultural peace building.

Honorary Doctorate of Arts

Coventry University - 2020

HM Queen Consort Camilla

Official Visit to Umm Qais, Jordan - 2021

Designation as UNESCO Goodwill

Ambassador with Irina Bokova, Director-

General of UNESCO - 2017

HM King Abdullah II awarding Princess

Dana the Order of the Centennial - 2022

HRH remains directly, personally involved in a rich portfolio of global entities making a significant contribution to Cultural Heritage and Sustainability across the world.

These include:

    • Petra National Trust, President and Chair of Board of Trustees

 

    • President of ICOMOS  Jordan

 

    • Invited Expert to the International Council on Monuments and Sites

 

    • Petra National Foundation, Board Chair

 

    • Manar Al-Athar, Patron

 

    • Global Ambassador to the International National Trust Organization 

 

    • Fulbright Commission Jordan, Former Board Member

 

    • Mohammad and Mahera Abu Ghazaleh Foundation, Board Member

 

 

“For travellers across the globe, Cultural Heritage has always been a strong motivator for their travels – an opportunity to understand, respect and celebrate people and places visited. HRH Princess Dana Firas is unique in her championing the critical relationship between Cultural Heritage and Tourism, inspiring travellers to not only enjoy all that Cultural Heritage offers as a window into a destination, past and present, but play an active part in protecting its future.“

Anita Mendiratta, Special Advisor to Secretary General UNWTO

For all of her exceptional commitment and contribution, her most precious roles remain those of

Daughter, Wife and Mother.

PHOTO © HRH PRINCESS DANA FIRAS 2022